Harry Kane has been described as the figure who could help rebuild English football’s reputation after Manchester City’s financial case, according to public relations and marketing expert Mark Borkowski.
Borkowski made the comments after Kane won the Ballon d’Or, an occasion in which the striker received a standing ovation before thanking his wife, his family and the long list of managers and coaches he has worked with throughout his career.
The award has arrived at a difficult time for English football. Its reputation has been damaged after Manchester City were found guilty of all charges relating to serious breaches of Premier League financial rules over nine consecutive seasons.
Borkowski believes Kane has the character and public standing to take on a role extending beyond that normally associated with a footballer. He told The Sun: “Let’s face it, British football is in a very bad place at the moment in terms of its reputation. Whatever the Premier League decides to do about Manchester City, Harry Kane may be the saviour of football’s reputation in this country.”
The expert said Kane already appeared to view himself as someone with wider responsibilities, rather than simply as a player focused on his performances and trophies.
“I think he already feels like a statesman, and believes there is a bigger role for him to play than all the stereotypical roles footballers fall into,” Borkowski added.
Kane’s remaining ambitions could also shape the legacy he leaves behind. Borkowski said: “In his career, perhaps he has two or three more trophies left to win. His aim will be to bring the World Cup to England, which would bring him a great deal of money and create a long-term legacy.”
England’s football history continues to be closely linked with the 1966 World Cup triumph and Sir Geoff Hurst, who has acted as an ambassador for the English game since helping the country win the Jules Rimet Cup.
Borkowski believes Kane could follow a similar path, using his conduct and personality to represent England internationally.
“Harry Kane can play the role of England’s ambassador because of his values and character, and he may leave a greater legacy than David Beckham himself,” he said.
The comments place Kane’s Ballon d’Or success in a wider context. Beyond recognising his achievements on the pitch, the award has strengthened the argument that he could become one of the most influential figures associated with English football, particularly as the game deals with the reputational consequences of the Manchester City case.
