Last week, we launched the first of our brand-new Home Shops! Watch out over the next few weeks as we’ll be transforming betting shops close to nine key football stadiums around the UK, to take on their local home team’s colours.
Our Home Shops have been inspired by the design and application of football fan stickers, which are at the heart of fan culture and don everything from train stations to away ends. It’s our aim to replicate these fan-created designs in shop, to enhance the matchday experience for customers and fans alike.
We’re excited to announce that our first Home Shop opened on November 26th in Hillsborough, Sheffield, where Sheffield Wednesday legend Chris Waddle was on site to launch the newly designed shop, and give a Q&A session with fans.
We love our local Sheffield community and it’s our aim to bring a whole new experience to fans in the city with the launch of our new, colourful fan hub.
Sited within easy walking distance of Sheffield Wednesday’s iconic Hillsborough Stadium, our first Home Shop is decked out in the classic blue and white of The Owls.
We can’t wait to welcome fans to our new shops on matchdays, where we’re sure they will become a real centre for club culture and give fans a sense of pride in seeing their team’s colours displayed as they make their way to the ground.
And what better way to build up the excitement before an Owls match than by placing a bet in your own Home Shop before making your way to Hillsborough?
It’s not just an amazing makeover of your local shop, but also about giving fans a fantastic in-shop experience, which we hope will become part of many fans’ matchday routine.
Fans will have the chance to enter competitions, with tickets given away and legends to meet along the way. This is not just a paint job, but a whole new entertainment experience!
Whether you’re a lifelong fan or a newcomer, we believe Home Shops will create a unique and unbeatable experience for any local supporter.
Stay tuned for a Home Shop opening near you in the coming weeks…
Address:
William Hill, 185 Bradfield Rd, Hillsborough, Sheffield S6 2BY
Telephone:
08705 181 715
Opening hours:
Monday 08:00 – 20:30
Tuesday 08:00 – 20:30
Wednesday 08:00 – 20:30
Thursday 08:00 – 20:30
Friday 08:00 – 20:30
Saturday 08:00 – 20:00
Sunday 09:00 – 20:30
