DStv has replaced six existing bouquets with four cheaper packages in Ghana, reducing the monthly cost of its full football offering from GHC 563 to GHC 250.
The new structure, launched on Thursday, November 5, 2026, offers Starter at GHC 50, Select at GHC 100, Sports at GHC 250 and Ultimate at GHC 570. The decoder and dish are now available for GHC 99.
The Starter package, previously called Access, cost GHC 98, while Family was priced at GHC 188.
“Our focus is on giving subscribers better value and access to the entertainment they love,” said Alex Okyere, CEO of MultiChoice Ghana.
“DStv’s strength is the combination of African entertainment, leading international content and unrivalled live sport in one place,” he added. “We’ve reimagined our packages to better reflect how customers watch today, with tailored options specifically for general entertainment and sports fans.”
For football supporters, the Sports package is the headline change. It includes all football content available on DStv, including the UEFA Champions League, English Premier League, La Liga and Serie A, as well as WWE, Formula 1, Ligue 1 and more.
Previously, subscribers needed the GHC 563 Compact package for the full football offering. The revised pricing therefore represents a monthly saving of GHC 313.
Ultimate has fallen from GHC 854 to GHC 570. It continues to include premium sports such as Formula 1, MotoGP, tennis and golf, alongside a broader entertainment selection.
Non-sports viewers will also receive additional content. Starter now includes a new Kick Off channel showing selected football matches.
DStv is also revising its movie channels. M-Net Movies One and Two will merge to become M-Net Movies Plus, while M-Net Movies Three and Four will be renamed M-Net Movies Stars and M-Net Movies Legends respectively.
The changes follow years of debate about affordability. DStv has attracted loyal audiences from Accra to Tamale, Kumasi and Takoradi with international sport, films, children’s programmes and African storytelling, but rising subscription costs have tested customer loyalty.
Government engagements in 2025 brought the issue into sharper focus, leading to renewed discussions between MultiChoice and the Ministry of Communication, Digital Technology and Innovations.
MultiChoice Ghana began joint-venture operations in 1993 and became MultiChoice Ghana Limited in 1995. DStv helped establish premium satellite television in the country, bringing regular English Premier League and UEFA Champions League coverage to homes, pubs and viewing centres.
Its local offering later expanded through platforms including Akwaaba Magic, while GOtv was introduced in 2013.
The company now has 12 major dealers and about 1,500 points of sale across Ghana, supported by more than 350 direct sales representatives. Offices in Accra, Tema, Kumasi, Takoradi and Tamale complement its nationwide network.
The integration of MultiChoice into CANAL+ provides greater global scale and content partnerships, while the company says African storytelling remains central.
After more than 30 years in Ghana, DStv continues to face competition, but says its latest restructuring is designed to make premium television more accessible through lower prices, fewer packages and clearer choices.
