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When football trumps marketing. While the release of Real Madrid’s third shirt was not expected so soon, it was unveiled this Friday. The club and Adidas were forced to present the Madridistas’ third kit for a footballing reason.
Real Madrid take on Celta Vigo this Saturday and the Merengue’s first two kits, one white and the other purple, don’t stand out enough against the sky blue of the Galician side. La Liga therefore did not allow Carlo Ancelotti’s team to wear their first two kits, which brought forward the presentation of the third shirt. A black jersey, with lemon yellow details and decorated with tone-on-tone horizontal stripes.
The announcement was made discreetly, unlike previous presentations, through a simple tweet. A setback which therefore upset the entire marketing strategy of the European champions and the brand with the three stripes.
?⚫? Estrenaremos nuestra tercera equipación ante el Celta.#CeltaRealMadrid | @adidasfootball
— Real Madrid CF (@realmadrid) August 19, 2022
to summarize
The Spanish Football League has forced Real Madrid to present their new shirt early. Real face Celta Vigo this Saturday and the Merengue’s first two kits, one white and the other purple, don’t stand out enough against the sky blue of the Galician side.
