Liverpool are said to be in talks with a number of corporations over a possible new kit sponsorship arrangement.
Since 2010, after the Reds parted ways with Carlsberg, they have collaborated with British global financial services business Standard Chartered, and the first arrangement was worth £20 million per year.
However, Liverpool’s contract with Standard Chartered is set to expire at the conclusion of the 2022-23 season, and the firm has yet to agree to an extension, according to The Athletic.
Liverpool are thus contemplating other jersey sponsors when their deal with Standard Chartered expires in less than 18 months, with ‘preliminary conversations’ already underway with outside corporations.
The Reds are reportedly seeking at least £40 million a season in return for agreeing to a new shirt sponsorship deal, but the club is currently in talks with Standard Chartered over their future together.
Standard Chartered and Jurgen Klopp’s side agreed to a four-year contract through 2023 in 2019, although the deal was disclosed a year in advance.
