Betano launches inclusive football initiative for deaf and hearing young adults in Ghana

Betano, ANOPA Project and the Ghana Deaf Sports Federation have launched an inclusive football initiative in Ghana, beginning with a match at Siwdu Park involving deaf, hard-of-hearing and hearing young adults.

The programme is Betano’s first corporate social responsibility initiative in Ghana and will involve 160 participants aged 18–35. It is designed to provide opportunities for participants to play, learn and develop together as equal teammates, while using football to promote participation, challenge misconceptions about disability and strengthen community connections.

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The opening match is the first part of a wider programme that will include structured football training sessions, community matches and an inclusive football festival.

Coaches, referees and volunteers will also receive training in inclusive coaching, deaf awareness and accessible communication. The organisations involved say this will help create a more welcoming environment for people with different communication and access needs.

The initiative aims to use accessible football activities to support inclusion, improve community ties and help young people develop as team captains, peer leaders and advocates for equality.

At least 40% of participants and youth leaders are expected to be women, with the programme also seeking to improve female representation in sport and leadership.

“Sport has the power to bring people together and create opportunities for everyone to participate, belong and thrive,” said Daniel Lamberti, Senior Business Development Advisor at Kaizen Gaming.

“Through Betano’s first CSR initiative in Ghana, we are proud to partner with ANOPA Project to help make football more inclusive and bring our Challenge Your Limits philosophy to life.

“By supporting young people in developing their skills, confidence and leadership, we aim to contribute to communities where everyone has the opportunity to participate and reach their potential.”

Ernest Appiah, Executive Director of ANOPA Project, said: “At ANOPA Project, we believe football can bring deaf and hearing young people together to build friendships, strengthen wellbeing and grow as leaders, creating a sense of belonging that extends beyond the pitch.”

About Kaizen Gaming and Betano

Kaizen Gaming describes itself as one of the biggest GameTech companies in the world. The company says its focus on technology and people is intended to continually develop the online gaming experience for millions of customers worldwide, while entertaining sports fans in a fun and responsible way.

Kaizen Gaming owns Betano, its online sports betting and gaming brand, which operates across numerous markets in Europe, the Americas and Africa. It employs approximately 3,000 people globally.

The company has received several industry awards and was named “Operator of the Year” at both the EGR Operator Awards in 2024 and 2025, as well as at the SBC Awards for three consecutive years from 2024 until 2026.